How painful is an ear ache? Ever had one? How about a broken bone or even a deep bruise? We're all used to managing our own pain levels and the number of products to help us do so is almost limitless. There are so many available over the counter in this day that it can really be difficult to decide what to use and when! America doesn't "do pain," a fact that makes the pain reliever market an incredible one!
When I began practice in 1985 there were very few products available with a veterinary label to manage our pet's pain. Honestly, it was not a subject that received an inordinate amount of emphasis in veterinary curricula. With the development of products like carprofen (Rimadyl) in the late 80's, however, there began to be a new interest in understanding and measuring the level of pain our pets experience. With this interest, a whole new emphasis on pain awareness in veterinary practice began to develop and we, along with our pets, are the beneficiaries.
Did you know that cats now outnumber dogs in the United States as the most popular pet? There are more dog owning households but there are more pet cats! With advances in nutrition and medicine, cats are living longer than ever before. They need less space and don't have the walking requirements of dogs and this has made them more and more popular for the urban dwelling pet owner.
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